The art of Storytelling predates writing – when one needed to listen and then share what they heard. We still do that today.
Copywriting is portrayed as something of a dark art by those in the industry, but in truth there is no mystery to the subject; the basic elements remain the same yet one has to have a commanding understanding of how and when to write within today’s ever-changing world of communication.
- brand positioning
- corporate collateral (brochures, biographies, newsletters, etc.)
- websites (SEO infused)
- annual reports
- white papers
- personal biographies