It was once said: “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Within today’s whirl-wind world of communication, it is a mandate to never forget about the power of the media – and the power they have – to take a simple story and transfuse it into the phenomenon of viral messaging.
It’s what’s inside that counts.
Summer in Los Angeles provides millions of people with opportunities to do hundreds of things each and every weekend. Our mission: ensure the sports media made more noise about the Jonny Mathis PGA-sanctioned tournament event than any other event that occurred that week.
This particular tournament was hosted by Grammy Award winning Jonny Mathis. Dove-tailing with his celebrity stature, we opted to use 100 of his top hit 45 records (yes, good old fashioned vinyl) for our press invitation, enlisted key golf celebrities and Jonny Mathis to pitch the media (with our guidance), and the rest is history. The tournament boasted record attendance, revenue and media exposure.
Scope of Client Services
- comprehensive media and event plan and production
- budget research, development and management
- sponsorship solicitation
- targeted direct mail [content development, design, distribution]
- press release development and distribution
- press conference coordination
- event production
- community outreach